The first Conversion Firm especialized in Healthcare
The first Conversion Firm especialized in Healthcare
For over 15 years, we have been perfecting our method every day
We have created our own framework called The Conversion Way, a user-centric method that has established our success with the brands and clients we work with.
The Conversion Way represents the perfect intersection of marketing, technology, and healthcare and sales, where every element of your page is meticulously designed to guide the user toward a specific action, based on scientifically proven principles of persuasion. This systematic approach not only highlights your website but transforms every pixel into a conversion agent, focused on clear commercial objectives such as obtaining a free trial, scheduling an appointment, referring a patient, friend or family member, making a purchase, watching a video, or filling out a form. Imagine a funnel where each step is optimized for engagement and conversion—that is The Conversion Way: a proven path to conversion success, designed to capture and convert every visit into tangible value for your business and services.
But the best way to visualize The Conversion Way is to have your page do the work it is intended to do. The job of your page is threefold: to make your ideal prospects desire your offer (or any action that is your goal), to make them desire it now, and to make them desire it only from you.
We understand you. Many companies struggle with the same problems and we have had to “rescue” them:
We have been obsessed with one thing: What does it take for a visitor to become a customer or lead?
This dedication has led us to develop a powerful set of tactics for The Conversion Way, which when put into practice, result instantly in:
Memorable +
User-centered=
The Sweet Spot .
The sole objective of this section (above the fold) is to capture your visitors' attention. We have between 3 and 5 seconds to attract them. We do this with: A strong value proposition, trust and credibility, social proof, attractive images, and a call to action.
The main objective of this section is to take the visitor through a visual transformation, from not having your product to having it and benefiting from it. We use icons, steps, and text to guide the user through a conversion journey > product or service benefit.
First, we must focus on the exact benefits a potential patient/client will gain from your services. We think about the exact outcomes your target audience is looking for. For example, time, specialty, location, cost, etc. Benefits sell.
Next, and only after we have helped them visualize the results (benefits), we can show them how we deliver them. This is where we use images/icons/texts/videos to truly showcase all the wonders of your services. Features speak.
By now we have captured their attention, shown them the result, and how we will achieve it, now it is time to make them desire it by using other people. Here comes the FOMO! In this section, we use: Reviews, testimonials, case studies, user-generated videos, etc.
Here we have 2 options: Compare your services with the competition's or compare them with a generalization. We use comparison tables, for example.
If we are lucky enough to get a visitor to scroll this far, then they MUST be interested. They are also likely to have questions/objections in their minds. We use a simple FAQ section to address objections about services.
In this section, we need a clear button that makes them take a very specific action. If they have made it this far, we do not make them work hard to take action. We do not give them an excuse to look for it. We put it right in front of them.
Our approach is completely focused on conversion-oriented projects. This means that all our strategies and actions are designed with the main objective of converting visitors into patients and clients. From information architecture to user experience design, each element is created with the intention of guiding users through a journey that culminates in a specific action, whether it’s scheduling an appointment, filling out a form, subscribing to a newsletter or any other action that is valuable to our clients’ business.
We seek to optimize the way users interact with a website or application. It’s about designing and organizing information effectively to improve the user experience, which can translate into an increase in conversions, user retention, and overall satisfaction.
Good copy not only informs, but also excites, inspires, persuades and is essential in any digital project. Its objective is to attract and engage users, encouraging them to take a specific action. When combined with a well-designed information architecture, enticing copy can significantly improve the user experience and increase conversion rates.
CTAs are key for the conversion of visitors to patients/clients. They are the last push that a user needs to perform the action we want, whether it is to make a purchase, fill out a form or make an appointment.
This approach allows us to create user experiences that not only meet user needs, but also align these needs with business objectives.
Moreover, it’s crucial to consider the timing of this request. Prompting a user to act too early may lead to rejection, whereas delaying too long could mean missing the chance to convert them. Fortunately, we’ve pinpointed the ideal timing for this action.
Aesthetic pages are nice to look at, but do they convert? In addition to being beautiful, our pages follow strict design standards and CRO principles to take advantage of every pixel on the page and turn it into your digital seller.
Understanding what tasks we will ask the user to perform, as well as where and when they will perform them, is essential to optimize the user experience and maximize conversions for the brand. This involves understanding user flows and touchpoints throughout the journey on the website or app.
We firmly believe that content can be a powerful conversion engine. And, by creating content with this goal in mind, we can guide users through their journey and help them make decisions that benefit both them and you.
Our work goes beyond simply creating and publishing content. We take a more holistic approach that considers how content is presented and organized, how users navigate the site or app, and how this structure can be optimized to meet both business goals and user needs.
But it’s not just about what is said, but how, when and where it is said. Therefore, each piece of content is carefully placed in the most effective place, presented in the most attractive format and released at the most opportune time.
Our work involves a thorough analysis of what content to present, in what formats, in what place and to what extent. This approach allows us to optimize every aspect of the user experience to maximize conversion.
Through this in-depth analysis, we can create a user experience that is engaging, intuitive, and effective in driving conversions.
We want to understand your needs and objectives
Instead of talking to account and sales executives, schedule a discovery call with one of our partners who will understand you immediately and give you honest and valuable advice.
Let’s discuss how we can help transform your website into a high converting machine. Schedule a FREE consultation today to explore the potential of CRO for your business.
